Bringing Back the Bobcat

– Bob McCown signs multi-year deal with Sportsnet 590 The FAN to remain host of Prime Time Sports –

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TORONTO (December 8, 2017)  Bob McCown, Canada’s preeminent and most influential sports talk radio personality, has agreed to a multi-year contract extension with Sportsnet to remain the host of Prime Time Sports on Sportsnet 590 The FAN.A pioneer of Canadian all-sports radio, McCown was the original host of Prime Time Sports when the show first launched in 1989 and he remains, to this day, the most listened-to sports radio personality in the country.

“Bob has helped shape the all-sports radio landscape in Canada and very few, if any, can make that claim,” said Scott Moore, President of Sportsnet & NHL Properties, Rogers Media. “Bob’s body of work is unparalleled in this business and has been for decades. He’s as exceptional a broadcaster as you will ever find.”

Prime Time Sports remains the most listened-to sports talk radio program in the country and is #1 by a wide margin in the following target demographics:

·       Average minute audience for males 12+ 

·       Average minute audience for males 25-54

·       Share of audience for males 25-54

“Bob is the most prominent and revered sports talk radio host in the country for good reason,” said Dave Cadeau, National Format Director, Sports Radio, Rogers Media.  “He’s the single best interviewer in the industry. He elicits the most interesting responses from his guests and guides conversations in a way that is relevant to his audience. These are unique abilities and he has mastered them.”

During his illustrious career, Bob was recognized for his outstanding career and contributions to Canadian sports journalism at the Sports Media Canada Awards Ceremony in 2013, and was named North American Air Talent of the Year at the Rick Scott & Associates Sports Radio Conference in 2007. That same year he co-authored his first book, McCown’s Law: The 100 Greatest Hockey Arguments, which was anational bestseller.

When asked to comment on his contract extension, McCown insisted: “I would have quit but my wife won’t stop spending.”

Prime Time Sports can be heard from 4 to 7 p.m. ET on Sportsnet 590 The FAN in Toronto, as well as numerous additional stations within the Sportsnet Radio Network. Fans can also listen at Sportsnet.ca/590, the Sportsnet App, Radioplayer Canada App, Google Home and Amazon Echo. Prime Time Sports is also simulcast on television on Sportsnet 360.

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About Sportsnet
Sportsnet is Canada’s #1 sports media brand, uniting Canadians through sport with the content they love, accessible from anywhere.  Delivering world-class storytelling on a local, regional, national and global level, the multiplatform brand consists of Sportsnet, sportsnet.ca, Sportsnet 590 The FAN, Sportsnet 960 The FAN, Sportsnet 650, Sportsnet NOW, and the Sportsnet app.  Sportsnet consists of four regional channels (Sportsnet East, Ontario, West and Pacific), and the nationally-distributed Sportsnet ONE, Sportsnet 360, and Sportsnet World. Sportsnet is the official Canadian NHL national multimedia rights holder, and is also the official regional television broadcast rights holder for the Calgary Flames (including radio rights on Sportsnet 960 The FAN), Edmonton Oilers, Toronto Maple Leafs (including radio rights on Sportsnet 590 The FAN) and Vancouver Canucks (including radio rights on Sportsnet 650). Sportsnet also has exclusive TV & radio coverage of all 162 Blue Jays games, as well as other MLB games, Toronto Raptors, NBA, Grand Slam of Curling, Rogers Cup, CHL, IndyCar, and extensive soccer programming including Premier League, Bundesliga, FA Cup and 2018 FIFA World Cup European Qualifiers.