TORONTO (May 27, 2019) The Raptors continue to make basketball history on Sportsnet. On Saturday night, an average of 3.1 million viewers tuned in to Sportsnet to watch the Toronto Raptors defeat the Milwaukee Bucks to earn a berth in the NBA Finals. The series-clinching victory reached 6.8 million Canadians, as Game 6 of the Eastern Conference Finals now becomes the most-watched NBA game ever in Canada.
Audience levels peaked on Sportsnet at 5.3 million viewers at 11:10 p.m. ET, just as the Raptors booked the franchise’s first ticket to the NBA Finals.
Saturday also saw the biggest single-day sales ever for Sportsnet NOW, Sportsnet’s signature streaming service, as fans prepared to witness Canadian basketball history.
Sportsnet’s coverage of the Eastern Conference Finals (Game 1, 3 & 6) had a series average audience of 2.1 million viewers and reached a total of 8.4 million Canadians, marking a 77% increase over the Raptors previous Conference Final appearance in 2016.
Source: Numeris; Ind.2+; Total Canada
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